Promotion for Dewar’s, the top selling Scotch Whisky in the USA.
We produced the event, BARBER BAR, offering free samples of original made-in-NY highball cocktails along with NY style haircuts by genuine artists of the trade, for a limited time only.
In collaboration with the specialty Barber Salon, BLUE WORKS, we created a one-of-a-kind experience in a specially designed space in center city Shibuya with the atmosphere of a NY barber shop — a social hang out spot for the city’s adults — using the comforting rouge color tone of the world famous whiskey brand, Dewar’s.